How can you:

- quickly estimate website’s search engine optimization?
- estimate your search engine optimization consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your SEO business?

I am about to share with you 2 expert tips to track search engine optimization progress quickly.

For a site optimizer, data is the single most strong tool. 3 reasons why:

1. Data defines you as an SEO.
If you don’t work s lot with information, neither clients nor the industry will take you seriously.

2. Information says you how well you are performing.
I am all about client feedback but 1st thing you got to do is root through your own information to find your search engine optimization strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a customer make sure you are actually getting work done? Information. Will a cheesy “How ya doin” phone call do? No. Your boss needs reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing SEO tools. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting framework for your company.

I am all for automation in my company because the amount of websites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough SEO SEO reporting software out there, you can monitor your search engine optimization progress quickly and easy, just like thousands of SEO marketers do across the globe.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the tool sends out fresh and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are SEO apps reports convenient but they are also professionally styled and full of visuals so the design is one less headache I have to think about.

If you wonder what sorts of metrics are vital for SEO report, I’ve pinpointed three:

1. Keyword metrics:
- keyword rankings in targeted SEs
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building metrics
- Number and quality of customer backlinks
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page SEO metrics
- Landing page and page element optimization data
- Keyword density analysis for a keyword niche
- Site structure analisys data

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